Independent Financial Planning

"You must navigate by the stars - not the lights of each passing ship"

                                                                          --General Omar Bradley

Retirement Checkup

Try out our online retirement plan wizard to see how your current plan stacks up for a successful retirement. We are always available to meet with you for a more detailed analysis, just contact us.

A financial plan is about setting financial goals, identifying obstacles, and creating checkpoints to address necessary changes along the way. It’s a process to help you make smarter choices with your money.

At Shoreline we use a defined process we call Standard of Care. Our process is designed to show you the relationship between your money and the decisions you make. The financial planning process can be condensed into three simple steps: Discover, Design, and Deliver. These steps allow you to gain awareness and clarity in decision making.


What's the most important piece in building out a puzzle?

Most people when asked this question will reply "the edge pieces" or "the corner pieces". 


It's the Picture on the Box

We help develop that picture so you can organize and prioritize the pieces.

We inherently want to dive into solving problems before we even know where we are headed.  Ready, Fire, Aim approaches can be very efficient but are rarely effective when dealing with complex matters.  

Financial Planning allows us to step back and assess the complete picture so as to more effectively prioritize a strategy that addresses what's most important to you.

Information overload

The modern world has given us instant access to reams of information on virtually any topic.

Yet avoidable failures continue to plague us in health care, government, the law, the financial industry—in almost every realm of organized activity.

And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly analyze it and put it into proper perspective —consistently, correctly, safely.

Good planning provides a structure and context from which to separate and prioritize important information from that which is just a distraction.

Too Many Choices

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice.

In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Every decision feels like we are exposing ourselves to unknown risks and leaving the comfort of options.

Good planning incorporates flexibility and generally allows for changes to be made when desired and or necessary to adapt to personal or external needs.

See - Perfect Investment​ Portfolio

Need some Personalized Advice?

Contact us and we will be happy to point you in the right direction.  No bull.