Independent Financial Planning

A financial plan is about setting financial goals, identifying obstacles, and creating checkpoints to address necessary changes along the way. It’s a process to help you make smarter choices with your money.

At Shoreline we use a defined process we call Standard of Care. Our process is designed to show you the relationship between your money and the decisions you make. The financial planning process can be condensed into three simple steps: Discover, Design, and Deliver. These steps allow you to gain awareness and clarity in decision making.

​"You must navigate by the stars not the lights of each passing ship."      

                                                                                     --General Omar Bradley

The formula is designed to help you use the assets you have in a more efficient manner. With this process we utilize advanced software to illustrate “what if” scenarios and to instantly see the results of various decisions you can make.

With a plan in hand we then help identify specific decisions that can improve your outcome. This financial planning process is particularly valuable to use on an ongoing basis for retirement income planning purposes.


What's the most important piece in building out a puzzle?

Most people when asked this question will reply "the edge pieces" or "the corner pieces". 

Answer (click)

Financial Plan Maintenance

Whether it is asset management (investing money), liability management (mortgages, equity lines, etc.), protective strategies (life insurance, long term care, disability etc.), or legacy planning (wills, trusts, estate tax planning, etc.), we want our clients to be the most knowledgeable financial consumers they can be.

Each quarter we focus on a different topic. It is our goal to make the quarterly topic a starting point to open up discussions about the given subject. We believe that utilizing our Proactive Wealth Process will help put an end to procrastination and help create a disciplined approach to investing and planning. This process is designed to allow the client to rest easy knowing that it covers and addresses most aspects of one’s financial life.

Quarterly Review Cycle​

Jan - Mar​

Cash Flow

- How am I progressing on my Goals?

- Am I saving enough?

- Am I on track for my retirement date?

- Can I spend more money now?

- How is my risk level?  Too high or too low?

- Should I restructure my debt?

- Do I have enough for financial emergencies?

- What are the risks to my financial life?

Apr - Jun

Investment Positioning

- What is the optimal mix of investments for my situation?

- How do I change from where my investments are today to where I need to be?

- How should my retirement plans at work be invested?

- What are the tax implications to making changes in my portfolio?

- Is my record keeping adequate for my investments?

- Are there different types of investments that I should be considering?

Jul - Sept​

Estate Preservation

- Do I have an effective power of attorney in place?

- Do I need to re-evaluate my cash flow?

- What if I couldn't work anymore?  Am I prepared?

- What happens if I need custodial care someday?

Do I have the right amount of life insurance?

What are the risks to my personal property?

- When I die, will my assets trasfer simply to my heirs?

- What should I do with my workplace benefits?

Oct - Dec​

Tax Planning

- Are there year end decisions I could make to limit my tax liability?

- How can I effectively communicate my tax situation to my accountant?

- Should I take gains or losses this year or next?

- How should tax law changes affect my decisions?

- Am I using my retirement plans correctly?

- Should I try to accelerate or delay income and expenses?

- Are my investments tax efficient?

- Am I withholding enough?

Sherrill Wealth Management, LLC, Investment Management, Bradenton, FL
Certified Financial Planner Bradenton
Family Wealth Manager Manatee Chamber of Commerce

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Need some Personalized Advice?

Contact us and we will be happy to point you in the right direction.  No bull.